The importance of online presence for your hotel cannot be disputed. According to studies, almost 81 percent of travelers prefer online sources to find and decide on their travel/accommodations. Therefore, it is essential to make sure that your hotel has high online visibility.
In order to drive business online, it must be easy for travelers to find your hotel among the thousands of other hotels listed. For travelers who have never stayed at your hotel, their likelihood of online booking depends on how well your hotel captures their attention. The best way to inspire travel shoppers is positive feedback from other travelers. If they don’t see anything positive that catches their interest and makes them feel good, they will not book your hotel. But knowing how to create and maintain a strong and active online presence can be really tough. This is where Optimum Strategy can help you!